Chiptuning-in-de // Branding & Web

They created a software which will get you started with chip tuning. And since the company headquarters are located in Germany, that is how we figured out the name “Chiptuning-in-de.”

The logo uses rectangles in the “GOL-IT” branding style while creating the word “Tune.” The rectangles are skewed and combined, so they form an angled wave.

It connects to the ability to adapt to the speed and agility of chip-tuning business needs and wishes.

A good logo is synonymous with the brand it represents. But another element makes up the story of a stamp: Its’ color. A logo’s color can say a lot about a brand.

Red is a solid and bold color, suggesting energy and power. In business, red is a signal that encourages consumers to act fast — say, those in the Automotive Industry, Tech, Food, or Insurance — red does an admirable job. Our color inspires power and strength. It is dependable and shows our passion to follow our goals.

We designed the brand identity guidelines document to ensure a consistent look and a consistent tone in all communications. The “Chiptuning-in-de” logo communicates trust and serves as the first impression of the software with any audience in person or online.

Each use has a specific role, but the magic happens when used together. I have created a document that will help you understand the brand, what it stands for, and how to express it best.

And finally, it all comes to the online presence. That is why I have created a WordPress website for “Chiptuning-in-de.” I have built it using the “Salient” theme, much the same as this website. It works like a charm, and the client was satisfied with the result.

The project has succeeded, and the client has been satisfied with the result.